Productivity Management and Business Competitiveness in Women Entrepreneurial Networks: An Andean Study in South America
DOI:
https://doi.org/10.36881/ma.v4i1.1157Keywords:
female entrepreneurship, productivity management, business competitiveness, business networks, innovation, Andean regionAbstract
This research analyzes the relationship between productivity management and competitiveness within networks of women entrepreneurs in the Andean region (Peru, Colombia, and Bolivia) during 2024. A quantitative, non-experimental, descriptive-correlational design was adopted, with a probabilistic random sample of 245 entrepreneurs. The variables were operationalized into five dimensions: resource management (8 items), financial efficiency (7 items), innovation (6 items), cost control (5 items), and overall productivity (10 items), resulting in a 36-item instrument. Content validity was established through expert judgment by five specialists selected based on doctoral training, at least five years of experience in women’s entrepreneurship, and indexed publications in the field. Reliability was verified using Cronbach’s alpha (α = 0.88 for resource management, α = 0.85 for financial efficiency, α = 0.91 for innovation, α = 0.82 for cost control, and α = 0.89 for overall productivity). Three complementary statistical techniques were employed: Pearson’s correlation to measure bivariate linear associations, multiple linear regression to estimate the predictive contributions of each dimension to competitiveness, and moderation analysis to identify interaction effects among variables. The results reveal a significant positive correlation between productivity management and competitiveness (r = 0.681, p < .001). Innovation and financial efficiency explain 62% of the variance in competitiveness (R² = 0.62, F(5,239) = 79.3, p < .001), with innovation being the strongest predictor (β = 0.41, p < .001). Cost control positively moderates the innovation–competitiveness relationship (β_interaction = 0.18, p = .02). It is concluded that strengthening open innovation capacities, financial efficiency, and cost control represents a key strategy for scaling the competitiveness of Andean women entrepreneurs in international markets.
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