How to create true gender equity to distinguish it from false gender equity
DOI:
https://doi.org/10.36881/ma.v3i1.950Keywords:
gender equity, false gender equity, organizational resistance, superficial gender practices, patriarchal cultural changeAbstract
Gender equality has gained relevance in recent decades, particularly in public policies and in the business world. However, with the increased visibility of the issue also comes false gender equality, when actions appear egalitarian on the surface but do not address the systemic barriers that maintain inequality. This study focuses on identifying the differences between authentic gender equality and superficial organizational practices that appear to be equitable. Using a qualitative design based on documentary analysis and the analysis in progress technique, it was shown that, despite advances in female representation and structural reforms, many organizations persist in superficial practices that simulate gender equality without implementing real cultural changes, concluding that, for true gender equality, inclusive policies and structural reforms are not enough, but rather a cultural change that challenges patriarchal norms and promotes new masculinities in the work environment.
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