The influence of social media portrayal on the self-presentation of women in the digital era

Don Antonio Velez; Louisse Gertrude Adis Pastrano

doi:10.36881/ma.v3i1.890

Autores/as

Don Antonio Velez Xavier University - Ateneo de Cagayan https://orcid.org/0000-0002-0089-5954
Louisse Gertrude Adis Pastrano The College of Arts and Sciences, Xavier University – Ateneo de Cagayan https://orcid.org/0009-0000-5005-5964

DOI:

https://doi.org/10.36881/ma.v3i1.890

Palabras clave:

Redes Sociales, Roles de género, Influencia, Conformidad, Identidad de género, Individualidad, Autoidentidad, Empoderamiento

Resumen

Las redes sociales sirven como una fuerza poderosa para dar forma a las normas y valores sociales, y a menudo presentan imágenes idealizadas y poco realistas de la feminidad. Este estudio explora cómo las redes sociales influyen en los roles e identidades de género de las mujeres, particularmente su impacto en sus aspiraciones y autoestima, al mismo tiempo que brindan oportunidades para la autoexpresión y el empoderamiento. Utilizando un enfoque fenomenológico, la investigación involucró discusiones de grupos focales con mujeres jóvenes de entre 18 y 25 años que viven en la ciudad de Cagayán de Oro, Mindanao, Filipinas. Los hallazgos revelan que las mujeres responden de manera diferente al contenido de las redes sociales según sus valores, creencias y antecedentes. Los resultados resaltan el doble impacto de las redes sociales: pueden reforzar las normas de género tradicionales y servir como una herramienta para el autoempoderamiento. Esta complejidad demuestra la necesidad de reconocer las diferencias individuales en la participación en las redes sociales y sus efectos en la configuración de las identidades de género. Al explorar estas diversas interacciones, el estudio contribuye a una comprensión más profunda de la relación multifacética entre las redes sociales y la formación de roles de género.

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